Going Green…

It is amazing how popular culture and media can formulate our views and habits. No news, that’s common knowledge, right? Well, it is easier to go with the crowd, we eat and drink what we want, we buy and wear what’s trendy, we do what’s common and expected of us in our cultures… We have free will to make life choices that can change our future. Do we really?

Recently we changed our eating habits with Herve and eliminated meat from our diet. What the hell? You have been eating it all your life? Well, a little bit of information and observation (have to give credit to Fred for this), and you realize, wow, we are ones of those people following the mass and eating according to the media standards: fast food, meat, ham, burgers, chicken nuggets and wings, milk and yoghurts, eggs… Here’s a thing, that’s just great marketing that works pretty well, but there is little truth about what we really consume while eating those. Good quality meat is expensive so it must be a luxury; we all want to have it, why wouldn’t I eat a lovely steak with my friends? They say milk is healthy and high on calcium, prevents osteoporosis, really? Again, that’s just good PR…

Before the 20th century people cultivated land, lived more active lifestyles and ate plant based foods, there were no cancers, diabetes, heart and cholesterol diseases, metabolism-related illnesses, obesity, etc. Today, we are at a high risk of suffering from high blood pressure, high cholesterol, excess weight, and many others death causing heath problems. Why? Unhealthy shift of lifestyle choices: consuming animal based foods, often in excess, smoking, alcohol, high amount of calories intake vs. very low physical activity, increased use of mechanized transportation and a greater labor-saving technology at home, less physically demanding work, taking up less active recreational pursuits such as TV or computer games, living fast-paced lives that force us to rush forward without thinking of our health and lifestyle. Shall I continue? No need I think…

According to a 2006 report by the Livestock, Environment And Development Initiative, the livestock industry is one of the largest contributors to environmental degradation worldwide, and modern practices of raising animals for food contributes on a "massive scale" to air and water pollution, land degradation, climate change, and loss of biodiversity. Factory farming requires large areas of land and large quantities of feed, what leads to forest cutting and increased rate of species extinction. What is more, producing a certain quantity of food in meat requires much more water than producing the same amount of food in grain; it roughly takes 60, 108, 168, and 229 pounds of water to produce a pound of potatoes, wheat, corn and rice respectively; a pound of beef however, requires 12,000 gallons of water! Factory farming is also known for its cruel treatment of the animals… (more details: Wikipedia)

Using your link Ivano :)

So going green starts here, in our house, in our kitchen, with our family and friends. Do not let popular culture and society habits take control over your lifestyle choices, this is your life, your body and your future. If eliminating meats can have such enormous benefits to my health and the environment, we choose to go green!