From 27 May to 24 July 2011, many major stores and shopping malls in Singapore offer a range of exclusive promotions, including dining, wellness experience, and nightlife & entertainment! It’s what they locally call a ‘Great Singapore Sale’!This is one of the greatest events here, as Singaporeans absolutely love, love, love shopping! Singapore has without a doubt the most shopping-without-limits culture I have ever experienced in my life!
For eight glorious weeks shopping malls offer up to 70% discounts on almost everything! This is a major magnet to Singaporean women, who use their credit cards much more in this period. The central shopping belt of Orchard Road to the city suburbs turns crazy-busy as many Singaporeans as well as tourists want to enjoy the exclusive discounts in the most popular malls such as 313@somerset, ION Orchard, Orchard Central, TANGS Orchard, Wisma Atria, Marina Bay waterfront, Suntec City, etc.
Singapore is really a very fashion-conscious country, just when I look at the women in trains or buses commuting to work every day, it’s so obvious! They look like from a runway, fashion magazine, or in other words, as if they were to go to a party on Sunday evening or to a club. They wear fancy dresses, designer bags and shoes, as here you are measured based on what labels you wear… That’s indeed true, even my fellow Singaporean colleagues and friends admit this! During the Great Singapore Sale, GSS, it’s easier to get the designer items at a better price, so this is a great opportunity for Singaporeans to get their favorite brands!
My shopping experience is limited to occasional shopping sprees in specific shops and I have seen big crowds and queues especially when the new collections come in, but after visiting few more popular shops during lunch time in the Marina Square shopping mall this month, I must say I was a shopping-virgin! One of the shops I went to the other afternoon was Zara; it was full of women going through every rack and with queues at least 30-people-long! And they were rushing, because it was only the lunch break and the queues were so long… It was the busiest in the sale back end, where the clothes were in a mess, mixed together, even on the floor… In Ireland this was quite common sight in the shops, but not in Singapore! The women were trying the clothes on the office outfits they were wearing, to avoid queuing to the changing rooms… I was glad when we left the shop, as this shopping-madness was uncontrollable… The shopping malls are also open late to allow late night shopping for those working regular office hours; almost all of them close only around 11pm. I read that many women take time off work in groups way in advance the sale starts, just to shop during less busy hours and to get the best choice of the product; well, in here I cannot say that surprises me any more…
Although many countries struggle these days due to bad economy and inflation, Singapore is blossoming and pumping lots of cash into the system! Happy retailers can be proud and more than satisfied, as the MasterCard survey of the sale's first month showed cardholders splashed out a total of US$676.6 million (S$831 million) - 49 per cent more than in the same period last year! And the GSS is not over yet… alamak!
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